Marcus Sheridan, Getting the Most from Meetings, and Should Marketing be Amazing – ES 008

marcus sheridanWhen should you have an important meeting? You’d be surprised by Dan and Joe’s answers, and we have material from Derek Halpern to spar over as well. Round 1 is on!

For Round 2, we tackle Marcus Sheridan’s piece on Useful vs. Awesome.  When should you be useful, and when is awesome the way to go?  Is one more exciting and have more of an effect than the other?  Dan and Joe debate it, but of course have to bring on Marcus himself to settle the score.

Marcus joins us from “the sticks” (his words) and digs into why Useful IS Awesome.  Does that make sense?  You’ll want to hear that.  Also why viral videos will not help you make sales, so stop doing it!  Disagree with him? Listen to his reasoning.

BONUS: We ask him why he’s called the Sales Lion, and we find out from the lion’s mouth, don’t miss it!

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Mentions

When is the BEST/WORST Time for a Meeting – Derek Halpern
Why Useful Beats Awesome in Marketing – Marcus Sheridan
Youtility – Jay Baer
Jay Baer
River Pools and Spa
Marcus’ TED Talk – Don’t Miss it!
Tucker Max site
iphones in a blender

Further Resources

Follow Marcus Sheridan on Twitter
Ryan Holiday
Apple vs. Samsung FIGHT
BONUS: Great interview with Marcus on Firepole Marketing!

Questions or Feedback?

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Author: Dan Franks

Dan Franks is a full time CPA, and moonlights as a podcaster, blogger, and professional wrestler. He considers himself an all around good guy!

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  • Michelle Wright

    Very useful info. Chasing the flash will NOT lead to cash. We’ve got to make sure we give the customers what they need, even if it doesn’t look “cool.”