In Round 1, we discuss a recent blog post by Shannon J. Hernandez about Gaining Control of Your Branding Efforts. Dan and Joe discuss their experience with blogging to supplement their podcast. They disagree about the viability of what they’ve tried to do in the past, and brainstorm about what they might do in the future.
They also discuss using their peers in the blogging and podcasting space to not only make themselves better, but their podcast as well. What are their recommendations for branding yourself as an authority figure? Tune in!
It’s our week to host the Holiday Mashup! We had a blast last week and now we had a few tricks up our sleeves! Jared Easely and Cynthia Sanchez join us again for a round of laughs and lessons. Round 1 has us tackling the Top Christmas questions out there. Hear Joe and Cynthia disagree on one of the most controversial topics of the season….. It’s a ball of giggles you’ll need to listen to.
Dan takes the reins in Round 2 to bring us down to earth with what our show is all about. Entrepreneurship. What IS entrepreneurship and who really are entrepreneurs. These are some tough questions and Jared reveals something tough going on right now, it’s an emotional and inspiring moment that we’ve never had on the Showdown.
In the Main Event, we close out the 2nd part of the Mashup with questions from the audience, we discuss who our “Dream” Interviews with. Some are possible, others…..it may take awhile. But we will never give up! In the podcasting area, we discuss if you should charge people who want to come on your show, is that an ethical tactic to used for your business? Also, “Would you ever start a podcast with a spouse?”
To close out the Mashup, we all give OUR GOALS for 2014, our concrete goals. Will you hold us accountable?
When Carl Mattiola, now of ClinicMetrics, first stepped foot in the entrepreneurial world to begin developing his new SAAS product, he was terrified!
Carl helps wrap up our SAAS Entrepreneur Month here on Entrepreneur Showdown: Presents, and it is only fitting as he is one of The Foundation’s most successful graduates!
ClinicMetrics is a SAAS product focused on helping physical therapists see exactly what is going on with their business. He was shocked how many of these businesses in the health care field didn’t even know the health of their own business!
Carl takes us through his limiting beliefs, the idea extraction process, how he gets money from potential clients before ever having a product, and more!
We also talk with Carl about how he started small when trying to learn a foreign industry, and how even though you might not be an expert (yet), being honest with people will get you to where you want to be.
Esther has a background in photography, and has run many businesses of her own. However a software based business is something that was never on Esther’s radar until she became a member of The Foundation.
What makes Esther de Boer different from some of the other SAAS entrepreneurs we have spoken to is that she has multiple other businesses that she is running, in addition to Shootzilla. We discuss systems and tactics Esther uses to keep everything on the tracks, and to make sure one businesses does not suffer because of another.
Esther also did something different than the normal teaching of Dane Maxwell and Andy Drish in The Foundation. She pursued a SAAS product in a space that she was already very experienced in. However so far Esther thinks she made the right call!
In Round 2, Joe and Dan discuss Marketing. Yes, you’ve heard us discuss it before, but this is based on a recent podcast from Think Act Get (we’ve already interviewed one side with James Schramko) now we get the other part of the duo with Ezra Firestone. Ezra is a killer marketer and we get a chance to define marketing before Ezra gets to swoop in and change our definition!
Keys to Business: Visibility, Conversion, & Repeat Business – Ezra Firestone CLICK TO TWEET
Ezra Firestone lands in the Main Event and ready to rumble. Learn his ONE place to focus your marketing expertise right now. Joe asks him about referrals and Ezra tells you why it could be a flawed business model to rely on. Ezra packs this interview with TONS of advertising tips and tricks, he also shows you how to GAIN MAXIMUM exposure for your brand and the exact strategy he uses to do for his own brand. This is an exciting episode, we had fun making it for you!
Then in Round 2, we let Laura Roeder ask the question, “Want to Start Growing Your Business? Stop Lying to Yourself!” Many online wantrepreneurs claim they want one thing or another, but when it comes to taking action, a large number of them do the wrong thing. Are you over thinking things? Are you treating your journey like a marathon or a sprint? Joe and Dan discuss this, and more.
And in the Main Event, Dan goes solo as he steps in the ring with Laura Roeder of LKR Social Medial. Laura is a social media queen, but she knows so much more! That’s what we get into. Laura teaches thousands of online students how to stand out from the crowd in a variety of ways, and she is living proof.
“We are the only limitation in our own businesses. Everything is doable.” CLICK TO TWEET
Laura is a huge advocate of being yourself. She has a strong personality, and thinks your online content should allow this personality to show through.
Exciting times here at The Showdown, as we debut an all new month of Entrepreneur Showdown: Presents. October 2013 saw some exciting Entertainment Entrepreneurs, but November 2013 might be even better!
November 2013 is SAAS Entrepreneur Month! We’ll be interviewing four dynamic and cutting edge entrepreneurs who are making headway in the software as a service space.
We kick of SAAS Entrepreneur month with David Cristello of Jetpack Workflow (formerly ProcessPro). David is a self made entrepreneur who has been plying is craft in the marketing space for longer than most who are his age. However his latest venture is creating a SAAS product, and David is not afraid to tell us everything!
We hear about the failed dental venture David first experimented with, and find out what exactly went wrong. David also tells us some of the techniques he learned during niche selection to ensure that he would not experience failure again! David Cristello is a student of Dane Maxwell and Andy Drisch’s The Foundation, and David shares with us what that program did for him.
And of course we will spend plenty of time talking with David about his current project which he has been able to develop almost completely without a penny out of his own pocket. He is solving big pains in the finance space that many large corporations cannot seem to find the answer to, and we dig into how he manages to do it better, and more!
We discuss goal-setting in Round 1, we all have goals but what’s the difference between goals and dreams? Joe and Dan dive into this topic and we go down and deep into it! Dan gives advice on reverse engineering your goal and how that may be the route you should go.
For Round 2, we discuss Niche Marketing and how deep should you go with your niche? Many struggle with going deep because it’s easier to stay very general in your area and Joe admits he’s in that boat! We talk about some of our concerns with going deep and finding the perfect market for your product and service because it’s tough!
“Stay in One Market and go REALLY REALLY Deep” -Ryan Lee CLICK TO TWEET
For the Main Event, Ryan Lee muscles his way to the stage to defend his position on niche marketing. We discuss Kardashians, Beanie Babies, fish tanks and more. Ryan debunks the “follow your passion to the money” theme you will hear going around online. He also walks you through in finding the market you want and how to attack your specific niche (with one of the most boring niches around). Hear also one of the biggest mistakes he made early on…did you make it already? Ryan rocks out in the showdown this is an episode you don’t want to miss!
While many podcasters follow the same formula and fit themselves into the same mold, Stuart Crane of TV Talk set out to be different.
TV Talk is a podcast network that has grown seemingly out of nowhere, and has taken a not so traditional route!
Rooted in an iPhone and Android app, not iTunes (although it is also available there), Stuart Crane looks to make listening to expert reviews of your favorite television shows not only easy, but interactive!
Find out about TV Talk’s super intuitive interface that allows the listener to become part of the show with the App’s “Talk Back” feature. Stuart also discusses his lofty goals when it comes to revenue generation and securing big time advertisers!
Stuart Crane has had big successes in the past, so who are we to doubt that all of his plans will come to fruition?
We’re in a space that is known for having a lot of imitators.
It’s very rare to see someone do something different and stray from the safe zone. I use the term “space” very ambiguously on purpose. That’s because what I am saying, I feel, applies to almost every industry, and every niche.
I rarely catch myself saying, “Those guys are doing the same thing as everybody else,” because this observation has become so normal that it no longer even registers. However when someone does something different, it makes me drop everything and pay attention.